Business setup is not just profile data. These settings shape booking availability, reminder timing, payment defaults, customer communications, and what the customer sees across the whole workflow.
Start with the core identity fields that appear across booking pages, emails, invoices, and internal records:
The company name shown to customers, used as the anchor for booking, invoice, and communication templates.
Your industry and operating model, which helps keep service setup and workflow expectations aligned.
A short explanation of what you do, typically shown on customer-facing booking surfaces.
Your brand logo used on invoices, booking pages, and other customer-facing touchpoints.
Operating hours affect more than one calendar view. They influence booking availability, schedule logic, and the customer’s expectation of when work can actually happen.
Example:
💡 Tip: keep normal hours clean here, and use holiday settings for exceptions instead of editing the weekly schedule every time.
Your business location (used for directions to customers)
For mobile services, define the areas you serve
The timezone used for all booking times
⚠️ Setting the wrong timezone can cause booking times to be off. Double-check this setting.
Primary email for customer communication, billing messages, and reply handling where applicable.
Primary customer-facing phone number used on booking pages and business communications.
Your website URL, which helps customers verify brand legitimacy and return to your main site when needed.
Reminder settings determine how aggressively ServiceHub keeps upcoming appointments visible to the customer before the visit:
💡 SMS reminders require phone verification and valid customer mobile data, so review both settings and contact quality.
Connect Stripe or Square so invoices, deposits, and customer-facing payment links all work from the same billing setup:
Typically card-based online payments, depending on the processor configuration you connect.
Usually a few business days, depending on your processor, geography, and account status.
Set the defaults that keep billing consistent even when multiple office staff create invoices:
Due on receipt, Net 7, Net 14, Net 30, etc.
Tax percentage automatically applied to invoices
USD, JPY, EUR, GBP, and more
Set a maximum discount percentage (e.g., 20%) to prevent accidental over-discounting. When exceeded, a warning is shown.
If enabled, managers and admins can apply discounts above the limit with confirmation. If disabled, only the owner can exceed the limit.
💡 Discount limits help prevent margin loss and internal inconsistency, especially when pricing decisions are shared across a team.
Templates control the customer-facing language used for confirmations, reminders, invoices, deposit requests, and follow-up steps:
Sent when booking is made
Sent before appointment
Sent with invoice
Sent for upfront payment
160 characters max
160 characters max
💡 Use variables carefully so the message stays readable when injected into different services, stores, or appointment contexts.
Branding choices affect trust at the point of booking and payment, not just aesthetics:
Displayed on booking page, emails, and invoice headers
Catchphrase displayed below your business name
Language for emails and SMS (English or Japanese)
Owner-level notifications keep the business aware of bookings, cancellations, and urgent changes without logging into the dashboard constantly:
Get emails for new bookings, cancellations, reschedules
Get instant SMS for urgent booking changes (requires phone verification)
Policies are part of the booking and billing workflow, not just legal boilerplate. Use them to set expectations before disputes happen:
Display your T&C on the booking page. Choose to show as informational text or require customer acceptance via checkbox.
Define your cancellation rules (notice period, fees, no-show policy). Use the AI wizard to generate a professional policy.
T&C shown on booking page and invoice emails. Cancellation policy included in job confirmation and reminder emails.
💡 Use policies to set operational expectations clearly, then keep reminder and invoice language aligned with those same rules.
Staff notification settings matter because reminders only work when business-level rules, store-level toggles, and staff preferences all line up:
Enable job reminders for staff at this store (24h, 1h before)
Send morning digest email with the day's schedule
⚠️ Check both store settings and staff preferences if a reminder or assignment alert is not being delivered.