See Which Marketing Channels Actually Work
How to Track Lead Sources (And Stop Wasting Ad Budget)
Learn / Lead Tracking
Quick Answer
Use LeadDuo to automatically track where every lead comes from—Google Ads, Facebook, organic search, or referrals. Add UTM parameters to your ads, and LeadDuo's LeadFunnel analytics shows you which channels convert best. Stop wasting money on ads that don't work.
The Problem: You're Flying Blind with Your Ad Spend
You're spending $2,000/month on Google Ads and Facebook Ads, but you have no idea which one actually brings in customers.
You see 'Contact Form Submitted' in your inbox, but you don't know if it came from your $1,500 Facebook campaign or a $50 Google Ad.
By the end of the month, you're guessing which channel to increase and which to cut. That's not marketing—that's gambling.
📊 72% of small businesses can't track which marketing channel brings in their best leads — HubSpot, 2024
The Solution: Automatic Lead Source Tracking (3 Steps)
Add UTM Parameters to Your Ads
UTM parameters are tags you add to your ad URLs. When someone clicks your ad and fills out your form, LeadDuo captures where they came from.
Example: yoursite.com/contact?utm_source=facebook&utm_campaign=spring-sale💡 Tip: Use consistent naming: utm_source=facebook, utm_source=google, utm_source=instagram
Connect Your Form to LeadDuo
LeadDuo automatically captures UTM parameters, referrer URLs, and page paths for every form submission. No coding required—just update your form's action URL.
💡 Tip: LeadDuo also tracks: device type, browser, timezone, and screen size for deeper insights.
View LeadFunnel Analytics
Open LeadFunnel in your LeadDuo dashboard. See a visual breakdown of where your leads come from, which sources convert best, and where leads drop off.
💡 Tip: Available on Growth plan ($39/mo). Includes conversion tracking, source attribution, and funnel visualization.
Real Example: Sarah's Real Estate Agency
"I was spending $1,500/month on Facebook Ads and $500 on Google Ads. I thought Facebook was working because I got more leads. But LeadDuo's LeadFunnel showed me Facebook leads had a 2% close rate, while Google leads had 15%. I flipped my budget—now I spend $1,500 on Google and $500 on Facebook. My revenue doubled in 3 months."
— Sarah Chen, Real Estate Agent, San Diego
Before LeadDuo
Flying blind, wasting $1,000/mo on bad ads
After LeadDuo
2× revenue, optimized ad spend
Time to insight
2 weeks of data
What You Can Track with LeadDuo
Paid Ads
Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads—see which platform converts best.
Organic Search
Track leads from Google Search, Bing, or other search engines. See which keywords work.
Email Campaigns
Tag your email links with UTM parameters. See which email campaigns drive leads.
Referrals
See which websites, directories, or partners send you the most leads.
Social Media
Track leads from Instagram bio links, LinkedIn posts, Twitter, or TikTok.
Offline Sources
Create custom URLs for yard signs, business cards, or QR codes. Track offline marketing.
Frequently Asked Questions
Q: What are UTM parameters?
A: UTM parameters are tags you add to URLs to track where traffic comes from. Example: ?utm_source=facebook&utm_campaign=spring-sale. LeadDuo automatically captures these when someone submits your form.
Q: Do I need Google Analytics?
A: No. LeadDuo tracks lead sources independently. You don't need Google Analytics, Google Tag Manager, or any other analytics tool. LeadDuo captures everything automatically.
Q: Can I track offline sources like yard signs?
A: Yes! Create a custom short URL for each offline source (e.g., yoursite.com/yard-sign) and LeadDuo will track it. You can also use QR codes with UTM parameters.
Q: How long does it take to see which channel works best?
A: You'll see source data immediately, but you need 2-4 weeks of data to identify conversion patterns. LeadDuo's LeadFunnel shows trends over time.
Q: Does this work with Webflow, WordPress, Wix?
A: Yes. LeadDuo works with any HTML form on any platform. Just update your form's action URL and UTM parameters are captured automatically.
Q: What if I don't use paid ads?
A: You can still track organic search, referrals, social media, email campaigns, and direct traffic. LeadDuo captures the referrer URL automatically—no UTM parameters needed for organic sources.
Start Tracking Your Lead Sources Today
See exactly where your best leads come from. Try LeadDuo's LeadFunnel analytics free for 14 days.
✓ Automatic source tracking
✓ Visual funnel analytics
✓ No credit card required