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Onboarding Packet

Cleaning Client Onboarding Packet (2026)

First impressions set retention. This onboarding packet gives every new client everything they need — and sets expectations that reduce complaints.

4 minFeb 24, 2026

What you'll get from this guide

  • Welcome letter + access instructions + preference form — copy-paste ready
  • First-clean expectations guide (sets the right baseline before the crew arrives)
  • Communication policy + escalation contact template

Download the Client Onboarding Packet

Get the fully formatted version of this onboarding packet. Includes the welcome letter, access sheet, first-clean expectations guide, and preference form — ready to send on day one.

Disclaimer

This template is provided for general informational purposes only. Legal, tax, and regulatory requirements vary by business and jurisdiction, so you are responsible for reviewing and adapting it before use. LeadDuo makes no warranties and is not liable for outcomes resulting from use of this template.

Powered by LeadDuo ServiceHub — www.leadduo.io

Why Onboarding Matters for Retention

Cancellation rate in first 90 days

60% less

Top complaint from cleaning clients

Unmet expectations

Early cancellations from unmet expectations

40%

Referral likelihood increase

Copy-Paste: Welcome Letter

Subject: Welcome to [Your Company Name] — Everything You Need for Your First Clean

Hi [Client First Name],

Welcome to [Your Company Name]! We're excited to take care of your home, and we want to make sure your experience is great from day one.

Here's what you need to know before we arrive:

Your first clean is scheduled for:
[Day], [Date] at [Time]
Your cleaner: [Cleaner Name] — [optional: brief intro, e.g., 'Sarah has been with our team for 3 years and specializes in residential deep cleans']

What to expect on your first visit:
Your first clean is a deep clean. This means it will take longer than a regular maintenance visit — typically [X–X hours] for a home your size. We'll be thorough on every surface, corner, and fixture. After this visit, your recurring cleans will be faster and more efficient because we're maintaining a clean baseline.

How to prepare:
• Clear countertops of small items you'd like us to clean around
• Secure pets in a room, crate, or outside during the clean
• Let us know about any fragile or valuable items you'd like us to avoid
• Ensure access to all rooms you'd like cleaned

How to communicate with us:
Best way to reach us: [SMS / Email / Phone] at [Contact Info]
For scheduling changes: please give us [48 hours] notice where possible
For urgent issues: call [Phone Number] and we'll respond within [X hours]

Our guarantee:
If anything doesn't meet your expectations after a clean, let us know within [24 hours] and we'll come back to re-clean the area at no charge. Your satisfaction is our standard.

Attached to this email you'll find:
• Access + entry instructions sheet (please fill in and return before your first visit)
• What to expect on your first clean
• Your client preference form (fragrance, pets, areas of focus)

We look forward to taking great care of your home.

Warm regards,
[Your Name]
[Your Company Name]
[Phone] | [Email] | [Website]

Copy-Paste: Access + Key Instructions Sheet

[YOUR COMPANY NAME] — CLIENT ACCESS INSTRUCTIONS
Client Name: [Client Full Name]
Service Address: [Address, City, State, ZIP]
Date Completed: [Date]

ENTRY METHOD
□ Lockbox — Location: __________ | Code: __________
□ Key provided to company — Key tag / ID: __________
□ Client will be home
□ Garage code — Code: __________
□ Other: __________

ALARM SYSTEM
□ No alarm
□ Alarm present — Disarm code: __________ | Panel location: __________
Re-arm on exit? □ Yes □ No
Alarm company name: __________ | Contact number: __________
Special instructions: __________

PARKING
Crew may park: □ Driveway □ Street □ Designated spot — #: __________
Parking notes: __________

PETS
Pets in home? □ No □ Yes
Pet name(s): __________
Pet type(s): __________
Pet location during clean: □ Outside □ Crated □ Specific room: __________
Notes (behavior, fears, do not let out): __________

SPECIAL ENTRY INSTRUCTIONS
Gate code (if applicable): __________
Building access / intercom (if applicable): __________
Elevator instructions (if applicable): __________
Other notes: __________

AREAS OFF-LIMITS
Please list any rooms or areas the crew should NOT enter or clean:
__________

EMERGENCY CONTACT
Name: __________ | Relationship: __________ | Phone: __________
(In case we are unable to reach you during the service visit)

Client Signature: _________________________ Date: __________

Copy-Paste: What to Expect on Your First Clean

[YOUR COMPANY NAME] — WHAT TO EXPECT ON YOUR FIRST CLEAN

Your first clean is a deep clean.
We start every new client relationship with a thorough deep clean of your home. This takes longer than a regular visit — typically [X–X hours] depending on your home size and current condition. We want to establish a clean baseline so every future visit is a maintenance clean, not a catch-up.

What we clean on every visit:
• All bathrooms: toilets, sinks, showers, tubs, mirrors, floors
• Kitchen: countertops, stovetop exterior, sink, appliance exteriors (microwave, fridge outside), cabinet fronts
• All bedrooms and living areas: dusting, vacuuming, mopping, surface wiping
• Common areas: hallways, entry, stairs
• Floors throughout: vacuum carpets, sweep and mop hard floors

What we do not clean by default:
• Inside the oven (available as an add-on — ask us)
• Inside the refrigerator (available as an add-on)
• Inside cabinets or drawers
• Laundry or dishes
• Exterior windows
• We do not move heavy furniture
• We do not clean areas with visible mold or hazardous materials

After subsequent (maintenance) visits:
Once the deep clean baseline is established, your regular visits are maintenance cleans. These are faster and focus on keeping your home at the standard we set on the first visit.

How to give feedback:
If anything doesn't meet your expectations, please let us know within [24 hours] of your clean. Contact us at [Phone / Email]. We will schedule a re-clean of any area that did not meet our standard at no charge. We take feedback seriously and use it to improve.

Our re-clean policy:
We stand behind our work. If you notify us within [24 hours] of a completed clean, we will return to address any concerns — no questions asked.

Copy-Paste: Client Preference Form

[YOUR COMPANY NAME] — CLIENT PREFERENCE FORM
Client Name: [Client Full Name]
Service Address: [Address]

FRAGRANCE PREFERENCE
□ Unscented products only (sensitive / allergy household)
□ Light fragrance acceptable
□ Standard scented products are fine
Notes: __________

CLEANING PRODUCT PREFERENCES
□ No preference — use your standard products
□ Eco / non-toxic products preferred
□ We provide our own products — please use ours (location: __________)
Products to avoid: __________

PET INFORMATION
Pet name(s): __________
Pet type(s): __________
Behavior notes (friendly, anxious, do not let outside): __________
Pet location during clean: __________

ALARM INSTRUCTIONS
Disarm on entry: □ Yes □ No — Code: __________
Re-arm on exit: □ Yes □ No

OFF-LIMIT ROOMS OR AREAS
Please list any rooms, areas, or items you do not want touched:
__________

PRIORITY AREAS
Areas you'd like us to pay extra attention to:
__________

SPECIAL INSTRUCTIONS
Anything else we should know about your home or preferences:
__________

PREFERRED CONTACT METHOD
□ SMS / Text — Number: __________
□ Email — Address: __________
□ Phone call — Number: __________
Best time to reach you: __________

Thank you for completing this form. We'll keep it on file and reference it before every visit.

Client Signature: _________________________ Date: __________

What Goes in the Packet by Client Type

Client TypeMust IncludeNice to IncludeSkip
Residential WeeklyWelcome letter, access sheet, preference formFirst-clean expectations guideDetailed pricing breakdown
Residential Bi-WeeklyWelcome letter, access sheet, preference form, first-clean expectationsCommunication policy
Airbnb / STRAccess + key sheet (critical), turnover checklist instead of preference formFirst-clean expectations adapted for turnoversPreference form (host sets this up separately)
CommercialAccess sheet, SOW copy, communication policySupervisor contact sheetPreference form

For Airbnb and STR clients, replace the preference form with a turnover checklist. For commercial clients, the SOW (scope of work) document replaces the welcome letter as the primary reference document.

?FAQ

What should be in a cleaning client onboarding packet?
A complete onboarding packet for cleaning clients includes: a welcome letter with first-clean details and how to prepare, an access and key instructions sheet, a 'what to expect on your first clean' guide, a client preference form (fragrance, pets, off-limit areas), and a communication policy with your contact info and re-clean guarantee. The goal is to answer every question the client hasn't thought to ask yet.
How do I reduce cancellations from new cleaning clients?
Most early cancellations come from unmet expectations — not poor service quality. Clients who don't know what to expect from the first clean are more likely to be disappointed and cancel. A structured onboarding packet that explains what the first clean covers, how long it takes, what's not included, and how to give feedback reduces this dramatically. Studies suggest structured onboarding reduces 90-day cancellations by up to 60%.
When should I send the onboarding packet?
Send it immediately after booking — the same day the client is confirmed, before the first clean happens. This gives clients time to complete the preference form and access sheet, and ensures your crew has the information they need before they arrive. Sending it the day before isn't enough time for clients to respond.
What should I tell clients to expect on their first cleaning visit?
Be clear that the first clean is a deep clean and will take longer than a standard maintenance visit. Explain what you will and won't clean by default (inside ovens, inside fridges, laundry, exterior windows are common exclusions). Tell them how to prepare (clear counters, secure pets) and how to give feedback if anything isn't right. Setting this expectation upfront prevents the most common source of dissatisfaction.
Should I include a re-clean guarantee in the onboarding packet?
Yes — and state it clearly. A 24-hour re-clean guarantee (if you notify us within 24 hours of the clean, we'll come back at no charge) builds enormous trust with new clients. It shows confidence in your work and removes the friction of complaining. Most clients will never use it, but knowing it exists makes them feel safe hiring you.
Automate This

Send This Automatically on Day One

If you want every new client to receive the full onboarding packet the moment they're added — without anyone on your team manually sending it — here's how ServiceHub handles it.

  • When a new client is created, ServiceHub automatically sends the welcome letter, access sheet, and preference form — personalized with their name and service details
  • Completed preference forms and access instructions are stored on the client record, visible to the crew before every visit
  • Follow-up reminders go out automatically if the client hasn't completed the preference form within [48 hours]