What you'll get from this guide
- 10 summer HVAC campaign ideas with copy and channel recommendations
- Budget splits for June, July, and August
- Landing page copy blocks for emergency repair, replacement, and diagnostic campaigns
Why Summer HVAC Timing Is Different From Spring
Spring is about prevention — homeowners planning ahead. Summer is about urgency — AC just broke at 95°F. Your campaigns need to match that shift.
Two campaign types run simultaneously in summer: emergency and reactive (always on, June through August) and proactive replacement and upgrade (early June before the rush). If you're only running one of these, you're leaving revenue on the table.
The other key difference: summer buyers don't shop around. When someone's AC breaks mid-July, they call the first company that answers. Speed of response and availability are your competitive advantages — your ads need to say so.
The 3 Summer HVAC Buyer Types
Each buyer type needs different ad copy, a different landing page, and a different offer.
- Emergency buyer — AC broke today. Needs same-day service. Price-insensitive. Will pay a premium for fast availability.
- Replacement planner — System is aging. Hot weather is the trigger to finally act on a replacement they've been putting off.
- Maintenance lapper — Skipped the spring tune-up, now worried about a summer breakdown before a vacation or heat wave.
10 Summer HVAC Campaign Ideas
| Campaign | Target Buyer | Best Channel | Timing |
|---|---|---|---|
| Same-Day Emergency Repair | Emergency buyer | Google Ads + LSA | Always-on June–August |
| Beat the Rush — Early Replacement | Replacement planner | Google Ads | May–June |
| Free AC Diagnostic | Maintenance lapper | Google Ads | May–June |
| Maintenance Plan Before It Breaks | Maintenance lapper | SMS to existing customers | May |
| Filter Replacement Upsell | Existing customers | June | |
| LSA Summer Push | Emergency buyer | Google LSA | June–August peak |
| Neighborhood Targeting | Replacement planner | Facebook/Instagram geo | June |
| Emergency Remarketing | Emergency buyer | Google Display | July–August |
| Back-to-School Comfort Push | Replacement planner | Early August | |
| End-of-Season Replacement Deal | Replacement planner | Google Ads + Email | August |
Campaign Copy for Each of the 10 Ideas
1. Same-Day Emergency Repair
"AC down in the heat? We answer 24/7 — same-day service available. Call now or book online."
Why it works: Leads with availability and speed — exactly what the emergency buyer is searching for.
2. Beat the Rush — Early Replacement
"Replace before the heat hits. Limited June install slots — lock yours in today."
Why it works: Scarcity + timing. Early June replacements avoid the July backlog.
3. Free AC Diagnostic
"Is your AC ready for summer? Free diagnostic this week — catch problems before they become emergencies."
Why it works: Low-friction offer that gets a tech in the door. Most diagnostics convert to a repair or tune-up.
4. Maintenance Plan Before It Breaks
"Don't wait for a breakdown. Lock in a summer maintenance plan today — priority scheduling included."
Why it works: Existing customers convert at 3x the rate of cold leads. This is a text to your list, not an ad.
5. Filter Replacement Upsell
"Summer's harder on filters. Replace yours before it costs you more — book a filter swap and inspection today."
Why it works: Small ticket entry point. Often converts to a full tune-up or maintenance plan.
6. LSA Summer Push
"Google Guaranteed HVAC — available today. Same-day repairs, licensed and insured."
Why it works: LSA leads are the highest-intent in HVAC. 'Google Guaranteed' badge does the trust work for you.
7. Neighborhood Targeting
"Your neighbors just had their AC serviced by [Company]. Ready for summer? Book online — availability this week."
Why it works: Social proof + proximity. Facebook geo-targeting by zip code around your recent job sites.
8. Emergency Remarketing
"Still need AC help? We have availability this week — book online or call now."
Why it works: Retargets visitors who landed on your site but didn't book. July–August is peak bounce season.
9. Back-to-School Comfort Push
"Kids home all day in August? Make sure your AC is ready. Book a tune-up before school starts."
Why it works: Emotional hook + specific timing. Parents in August are motivated.
10. End-of-Season Replacement Deal
"August special: replace your AC now before the fall install rush. Lock in this summer's pricing."
Budget Splits by Month
| Channel | June | July | August |
|---|---|---|---|
| Google Ads (emergency) | 35% | 45% | 30% |
| Google LSA | 25% | 25% | 20% |
| SMS to existing customers | 20% | 10% | 25% |
| Social / remarketing | 15% | 15% | 15% |
| 5% | 5% | 10% |
July is peak emergency month — shift budget heavily to Google Ads and LSA. August starts shifting back toward existing customer reactivation for fall prep.
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Landing Page Copy Blocks
Emergency Repair Landing Page
Headline: AC Down? We're Available Today.
Sub: Same-day HVAC repair in [City]. Call now or book online — we answer 24/7.
CTA: Book Emergency Repair →
Replacement / Install Landing Page
Headline: New AC Installed Before the Heat Hits.
Sub: Free in-home estimate. June slots filling fast — lock yours in today.
CTA: Get My Free Estimate →
Maintenance / Diagnostic Landing Page
Headline: Is Your AC Ready for Summer?
Sub: Free diagnostic this week. Catch problems before they become emergencies.
CTA: Schedule Free Diagnostic →
One page per campaign type. Don't send emergency buyers to a maintenance page — message match kills conversion.
How LeadDuo ServiceHub Keeps Summer Emergency Leads From Going Cold
In summer, the difference between winning and losing a job is often how fast you respond. ServiceHub keeps every lead from going to your competitor.
- Instant Lead Response: Every missed call and form lead gets an immediate SMS follow-up — automatically. Summer emergency buyers call the next company if you don't respond in 5 minutes.
- 24/7 AI FrontDesk: Emergency calls at 11pm get answered and booked. No after-hours leads lost to voicemail.
- Campaign Source Tracking: See which of your 10 summer campaigns is actually booking jobs — so you know where to shift budget in July.
- Automated Booking Reminders: Reduce no-shows on summer jobs with automatic day-before and morning-of reminders to customers.
Ready to capture every summer emergency lead?
Start a free trial and make sure no HVAC lead goes unanswered this summer.
?FAQ: Summer HVAC Advertising
When should I start summer HVAC ad campaigns?▼
What's the best summer HVAC ad offer?▼
Should I run LSA or Google Ads for summer HVAC?▼
How much should I spend on HVAC ads in July?▼
What landing page converts best for emergency HVAC leads?▼
Want summer leads automatically followed up?
ServiceHub responds to every lead instantly — so you capture emergency jobs before your competitors even call back.
Keep Reading
See our spring HVAC ad guide for pre-season campaigns that set up your summer.
Plan your full year with the HVAC seasonal marketing playbook.
Learn how to capture emergency leads at 2am before they go to your competitor.
Turn summer jobs into reviews with the HVAC Google reviews playbook.