The most expensive words in the HVAC industry are "Free Estimate." When you offer them, you attract price shoppers who want a diagnosis for free so they can buy the part on Amazon.
Profitable shops don't sell time; they sell solutions. Here are the three pricing rules that separate the growing businesses from the struggling ones.
Start protecting your margins
Stop guessing. Start pricing for profit with ServiceHub.
?Frequently Asked Questions
Should I charge a diagnostic fee?▼
Yes. A diagnostic fee (usually $89-$129) filters out price shoppers and covers your travel/diagnosis time.
What is flat rate pricing?▼
Flat rate pricing means charging a fixed price for the repair (e.g., "$350 for capacitor replacement") rather than hourly. It builds trust because customers know the price upfront.
How do I present Good-Better-Best options?▼
Always offer 3 choices: "Good" (Fix only), "Better" (Fix + Maintenance), and "Best" (Fix + Maintenance + IAQ/System upgrades).