Third-Party Integrations

1. Navigate to Form Settings

Select your form in the dashboard and click the Settings tab.

2. Enter Your Webhook URL

In the Integrations section, enter your endpoint URL in the Webhook URL field.

https://your-app.com/api/webhooks/leadduo

3. Set Webhook Secret (Recommended)

For security, we strongly recommend setting a Webhook Secret. This allows you to verify that requests are genuinely from LeadDuo.

Verifying the Signature

The signature is an HMAC SHA256 hash of the request body. Here's how to verify it:

const crypto = require('crypto');

function verifyWebhook(body, signature, secret) {
  const hmac = crypto.createHmac('sha256', secret);
  hmac.update(JSON.stringify(body));
  const expectedSignature = hmac.digest('hex');
  
  return crypto.timingSafeEqual(
    Buffer.from(signature),
    Buffer.from(expectedSignature)
  );
}

// Usage
const signature = req.headers['x-leadduo-signature'];
const isValid = verifyWebhook(req.body, signature, 'your-secret');

if (isValid) {
  console.log('Webhook verified!');
  // Process the webhook
} else {
  console.log('Invalid signature');
}

Setup Steps

1. Create a new Zap in Zapier
2. Choose "Webhooks by Zapier" as the trigger
3. Select "Catch Hook"
4. Copy the webhook URL from Zapier
5. Paste into LeadDuo form settings → Webhook URL
6. Test your form to send data to Zapier
7. Add any actions in Zapier (Gmail, Slack, Google Sheets, etc.)

Popular Integration Examples

✨ Key Features

✨ Key Features

✨ Key Features

Q: How fast are webhooks delivered?

A: Webhooks are typically delivered within 1-2 seconds after form submission. Maximum timeout is 10 seconds.

Q: What happens if my webhook fails?

A: Form submissions are still saved even if webhook delivery fails. You can always access the data in your dashboard. We don't currently retry failed webhooks automatically, but it's on our roadmap.

Q: Can I set up multiple webhook URLs?

A: Currently, we support one webhook URL per form. If you need to send to multiple systems, you can use Zapier to fan out one webhook to multiple actions.

Q: Is the webhook secret required?

A: No, it's optional but strongly recommended for security. With a secret, you can verify that requests genuinely come from LeadDuo and haven't been tampered with.

Q: Can I test webhooks on localhost?

A: You can't test directly on localhost since it's not publicly accessible. Use tools like ngrok or localtunnel to expose your local server, or use services like RequestBin or Webhook.site to inspect payloads.

Q: Are Notion and Airtable integrations available on the free plan?

A: No, Notion and Airtable integrations are available on Growth plan and above. These integrations allow you to automatically send form submissions to your Notion databases or Airtable bases.

Q: Can I set up multiple Notion/Airtable integrations?

A: Currently, you can set up one Notion integration and one Airtable integration per form. If you need to send to multiple databases or bases, you can use Zapier to fan out one webhook to multiple destinations.

Q: How does field mapping work for Notion and Airtable?

A: You manually map your form fields to Notion properties or Airtable fields. During integration setup, you can select which database property each form field should be sent to. Make sure field types (text, email, phone, etc.) match for best results.

Q: Can I customize Slack notifications?

A: Yes! LeadDuo uses Slack Incoming Webhooks to send formatted messages with lead information. Messages include the form name, lead data, and LeadQualify scores (if enabled). For more customization, you can use Zapier to create custom message formats with conditional logic and rich formatting.

Q: What is analytics data and what information does it include?

A: LeadDuo automatically captures attribution and context data with each form submission. This includes UTM parameters (utm_source, utm_medium, utm_campaign, etc.), referrer URL, page URL, user agent, screen size, language, timezone, and time-to-submit. This data helps you understand where your leads come from and which marketing campaigns are most effective.

Q: Can I disable analytics data in my integrations?

A: Yes! Each integration (Email, Slack, Webhooks) has a toggle to control whether analytics data is included. By default, it's enabled for Slack and Webhooks, and disabled for Email. You can change this anytime in your integration settings.

Q: How does analytics data appear in my integrations?

A: It depends on the integration. For Webhooks, it's included as an analytics object in the JSON payload. For Slack, it appears as a context line below the main submission data. For Email, it's shown as a footer section at the bottom of the message.