EV Charger Installation Special Flyer Template (2026)

What you’ll get from this guide

$100 off a Level 2 (240V) EV charger installation — standard installs run $400–$1,200 depending on panel distance and capacity
A free on-site assessment is the lead-gen hook — the visit itself is what earns the job, not the assessment fee
Evergreen offer, not seasonal — EV adoption keeps growing steadily, so this converts year-round unlike weather-driven specials

What the Flyer Says

EV Charger Installation Special — Save $100

Charge at home, on your schedule. Get a free on-site assessment and save $100 on your Level 2 EV charger installation.

Includes:

Free on-site panel capacity assessment
Code-compliant install with permit and inspection handled
Circuit and breaker sizing for your specific charger
Upfront pricing before any work begins

Limited-time offer. Ask about available utility and tax rebates.

Call or book your free assessment today.

EV Charger Installation Pricing (2026)

Scenario	Regular Price	Special Price (Save $100)
Standard install (existing 240V circuit nearby)	$400–$650	$300–$550
New circuit run (20–50 ft from panel)	$650–$900	$550–$800
Install requiring panel upgrade	$900–$1,200	$800–$1,100
Commercial / multi-unit charger (per unit)	$1,200–$2,000	$1,100–$1,900

The $100 discount and free assessment are intentionally below your standard rate (see the full electrical flat rate price book) — this is a lead-gen offer, not your everyday pricing. Adjust for your labor cost and local market before publishing.

Download the EV Charger Installation Special Flyer

A print-ready PDF version of this offer, formatted for mailers, door hangers, or your technicians to hand out in the field.

Disclaimer

This template is provided for general informational purposes only. Legal, tax, and regulatory requirements vary by business and jurisdiction, so you are responsible for reviewing and adapting it before use. LeadDuo makes no warranties and is not liable for outcomes resulting from use of this template.

Prefer an interactive tool instead?

Use our free Price Book Builder to create and customize your price book online — edit services, adjust pricing, and export as PDF or CSV.

Open Price Book Builder →

Build Your EV Charger Installation Special — Free

Add your promotional install pricing to a real electrical price book, then export a print-ready PDF or CSV to hand out, mail, or post. No account required.

How to Price and Position the Special

EV charger installs are a strong lead-gen wedge because the ticket size is high ($400–$1,200+) and demand keeps growing every year as EV adoption rises — unlike a seasonal HVAC or roofing special, this offer doesn't need a specific time window to make sense.

The free assessment mirrors what most electricians already offer for install work — the change that makes this a real promotion is the firm $100 discount and a clear expiration or booking deadline, which gives homeowners a reason to call this week instead of "someday."

Use the on-site visit to check the full panel, not just the charger circuit. A meaningful share of EV charger jobs uncover an undersized panel, aging wiring, or other code issues — quote that work from your standard flat-rate price book on the spot, using Good/Better/Best options where it applies.

Cap the offer ("book by [date]" or "first 20 customers this month") so it reads as a genuine promotion rather than your everyday price — this protects your standard install pricing from getting anchored to the discount.

Launch the Special in 4 Steps

Set your discount and scope

Start from $100 off and a free assessment — adjust the discount if your standard install price or local market is meaningfully different.

Add it to your price book

Load the special into the free Electrical Price Book Builder alongside your standard flat-rate services so techs quote consistently.

Set a booking deadline

Cap it to a real window (e.g. end of month) so it reads as urgent, not as your everyday rate.

Export and distribute

Export a PDF for mailers and door hangers or a CSV for your CRM/email tool, then track which channel brings in the most bookings.

FAQ

How much does it cost to install an EV charger in 2026?▼

A standard Level 2 (240V) home EV charger install typically runs $400–$1,200 in 2026, depending on how far the charger is from the electrical panel and whether a panel upgrade is needed. Commercial or multi-unit installs run higher.

Why offer $100 off instead of a bigger discount?▼

A modest, clearly-stated discount ($100 off a $400–$1,200 job) reads as a genuine deal without eroding your margin the way a large percentage-off offer would. Combined with a free assessment, it's enough to prompt a call without training customers to expect steep discounts on every job.

Should the site assessment really be free?▼

Most electricians already quote installation work for free — this offer keeps that norm and adds the firm dollar discount as the actual promotional hook. If your standard practice is to charge for estimates, consider making the assessment fee fully creditable toward the job instead of waiving it entirely.

When should I run an EV charger installation special?▼

Unlike HVAC or seasonal home-service specials, EV charger demand is fairly steady year-round and growing annually — you can run this offer any time and simply refresh the booking deadline, rather than timing it to a specific season.

What should the assessment check?▼

Panel capacity and available amperage, distance and routing from the panel to the charger location, circuit and breaker sizing for the specific charger model, and any permit or code requirements in your jurisdiction.

Related Electrical Resources

Build a complete electrical pricing system with these free tools and resources:

Build your electrical price book online — create and customize your promotional pricing and standard rates, then export as CSV or PDF.
Read the EV charger installation pricing guide — the discount logic and positioning strategy behind this flyer.
Read the electrician pricing guide — flat rate structure, permits, and how to quote across all electrical services.
Calculate electrician pricing — labor, materials markup, permit, and deposit in one estimate.

Build Your Own EV Charger Installation Special — Free

Use our free Electrical Price Book Builder to add your promotional pricing alongside your standard flat-rate services. Edit pricing, then export as CSV or PDF.

Open Electrical Price Book Builder Start Free Trial

Keep the Flyer, Then Learn the Pricing Strategy

Use this template as your promotional offer. For the discount logic, positioning, and conversion strategy behind it, read the EV charger installation pricing guide.

Read the Pricing Guide Start Free Trial

Read the full guide

Read the blog post →

EV Charger Installation Special Flyer Template (Free, 2026)