Free tool

Website Chat & Form Qualifying Questions Generator

Pick your industry. Get the five questions your website chat or contact form should ask, the points each answer is worth, and what to say to people you book, follow up or turn away.

Pick your industry and press Generate. Your questions, scores and messages appear here.

Ask five questions at most. Each one should change what you do next: book, follow up or turn away.
Ask for ranges, not exact figures, for budget and revenue, and always offer "not sure" or "prefer not to say".
Score the answers so the best one to every question adds up to 100. Book at 70+, follow up at 40 to 69.
Law, accounting, insurance and med spa sites should never ask for confidential details or health information in a chat.

Example: a marketing agency

What the generator writes for a fictional agency. Every question, answer and score is editable.

Opening message

Hi! I can help you book a discovery call with Northside Studio. Five quick questions, under a minute.

The five questions

1. What do you need help with?
- A new website or redesign25 pts
- Ongoing marketing (SEO, ads, social)25 pts
- A small one-off task5 pts
- Not sure yet10 pts
Why ask it: Sends the lead to the right person and shows straight away whether it's work you do.
2. What budget do you have in mind?
- Under $2,0000 pts
- $2,000 to $10,00015 pts
- $10,000 to $25,00025 pts
- Over $25,00025 pts
Why ask it: The strongest single fit signal. Ask for a range, never an exact number, and set the ranges to your own minimums.
3. When would you like to start?
- Within a month20 pts
- In 1 to 3 months15 pts
- Just researching0 pts
Why ask it: Separates people ready to buy from people researching, so you call the first group first.
4. Who makes the decision on this?
- I do15 pts
- Me and a partner or team10 pts
- Someone else5 pts
Why ask it: Tells you whether the call needs a second person on it.
5. Do you have a website we can look at before the call?
- Yes15 pts
- Not yet5 pts
Why ask it: Lets you prepare, and the call starts with their business instead of basics.

What to do with the score

70+ points: book now: Great, Northside Studio can help. Pick a time below for a discovery call.
40 to 69: follow up within a business day: Thanks! Leave your name and the best way to reach you, and someone from Northside Studio will reply within one business day.
Under 40: not a fit: Thanks for the details. This isn't something Northside Studio can help with right now. [Add a referral or a useful link here.]

Never ask

An exact budget figure (ask for a range)
Login details or access to their accounts

The points are a starting point, not an industry benchmark. Change them to match the clients you want.

How to use the questions

1. Edit the answers to fit you
Change the budget ranges to your own minimums and the service area to where you actually work.
2. Put them where visitors already decide
On your contact form, a booking page, or a short chat that opens on your service pages.
3. Act on the score the same day
Book the high scores straight away and call the middle band within a business day. Send the rest a polite note.

What makes a good qualifying question

It changes the next step

If no answer would change whether you book, follow up or turn someone away, cut the question.

It's easy to answer

Multiple choice beats a blank box. Visitors answer a choice in a second and skip a box that asks them to write.

It never feels like a test

Ask about their project, timing and location, not their finances in detail. Keep anything sensitive for the call.

Leads-lost calculator →

Pricing

Flat monthly price. AI is included with no extra fees.

Start

$69/month

Up to 10,000 visits/month

Grow

$129/month

Up to 50,000 visits/month

Scale

$199/month

Up to 250,000 visits/month

1 week free from the day you go live. No card required to start.

Questions

How many qualifying questions should a website chat ask?

Five at most. Each extra question is one more reason to leave, so keep only the ones that change whether you book, follow up or turn someone away.

How does the scoring work?

Each answer has points, and the best answer to every question adds up to 100. A visitor who scores 70 or more is ready to book, 40 to 69 should get a follow-up within a business day, and under 40 is not a fit right now.

Are these scores industry benchmarks?

No. They are a sensible starting point written by LeadDuo, not results from any study. Change the points to match the clients you want.

Can I use the questions on a normal contact form?

Yes. Copy them into any form builder as multiple-choice fields. The scoring works the same if you add up the points yourself or in a spreadsheet.

Is anything I type stored?

No. The generator runs in your browser and nothing you enter is sent to LeadDuo.

Updated October 31, 2026

Let your website ask, score and book

One script. Built from your website. Free for 1 week from the day you go live.

Start 1-week free trial

No card required. No onboarding fee. AI is included with no extra fees.